The New and Natural

The best all-natural superfood skincare for a new, healthier you.

Food & Skin


Our goal was to start making all-natural and plant-based products where we are truly committed to respecting our planet, animals, and your skin. Founded on the concept of making our products with love for you, our earth, and for animals.

anti-bacterial, anti-aging, all-natural, vegan and cruelty-free skincare. Great for your face and body.


Our three principles:

1. SIMPLE: Create skincare solutions with as few ingredients as possible to get the best results.

2. NATURAL: Use natural and organic ingredients that are sustainably sourced and can be used on all skin types.

3. EFFECTIVE: Provide proven formulations and ingredients that deliver results, that bring out your true natural beauty, AND THAT ACTUALLY WORK!


We never lower our standards and neither should you! We formulate our products the same way every time. 


Parabens, phthalates, propylene glycol, formaldehyde, sodium lauryl sulfate (SLS), mineral oil, petrolatum, paraffin, diethanolamine (DEA), polyethylene beads & animal ingredients and, we are Certified Leaping Bunny and PETA Cruelty-Free and Vegan.

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